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Guide: Accelerated Mobile Pages

If you've been within SEO for any amount of time, you've probably seen the term "AMP" appear at some moment. If you're beginning to get into SEO, you may not be familiar with AMP as well as what exactly it means.

By following this guide on AMP pages, you'll be more knowledgeable about this subject and know how you can apply this knowledge in your everyday tasks. We'll also explain how to use Semrush to find and analyze any issues that arise with AMP.


In this article, we'll walk you through AMP, starting with the basics and moving on to more detailed explanations of the nature of it and its applications.


What Are AMP Pages?


The term "AMP" is the most common way of calling Accelerated Mobile Pages. If you type "AMP" through Google, you'll find that most relevant sites employ the acronym in place of the more standard version.


The Google developer documentation clarifies the fact that "AMP is a web component framework you can use to create user-friendly emails, websites, stories ads, and more."


To go over the subject a little more, it is possible to imagine AMP as an open-source HTML framework that allows you to build web pages that load smoothly, quickly, speedy, and focus on the user experience.


Tips: If you're not sure whether your website has any AMP-friendly pages, you can utilize the Site Audit tool to check the top-level statistics of your website. Go to the audit page using the navigation bar on the left, after which click the tab statistics. You'll find the complete information about how AMP is utilized.


What Is the Advantage of AMP?


Amp. dev suggests that there are many benefits to using AMP as a tool for both businesses and developers. There could be advantages for SEO professionals, too; however, we'll come to this in a moment.


Let's first look at the advantages of business:


Since AMP pages are loaded almost immediately, companies can offer consistent, speedy experiences across every device and platform. This means that having a higher speed for web pages can improve the user experience.


Pages for AMP are regarded as being easy to design. Therefore, you will be able to reduce the requirement for enormous resources for developers and easily convert the content archive (mainly when you are using WordPress and Drupal CMSs for content).


Multiple platforms can be supported with AMP The AMP platform is supported by multiple platforms, including Google, Bing, and Twitter. This means that you can offer users the same experience no matter where they visit your site.


Let's now look at the benefits for developers:


As an AMP developer, AMP still allows you to use customized CSS; however, it does remove some of the complexity in your code.

The elements of AMP are already in place, which eliminates the lengthy and challenging task of creating an excellent website. With AMP, you can ensure that the highest performance is included as a standard.


Because the AMP Project is an open-source project, it serves the goal of assisting all users in providing a better user-friendly experience on the internet.




The extent to which SEOs all agree with the advantages suggested by the amp. Dev is another matter since, as with everything else, it is possible to have different opinions.


From the viewpoint from perspective of an SEO professional from the perspective of an SEO professional, there's still a lot to be completed in the case of AMP pages. As with regular pages, AMP content still needs to be optimized to be SEO-friendly. How do you improve AMP pages?


Make Sure Content is Discoverable


To ensure that your posted content is adhered to, it's recommended to add details from your non-AMP pages to your webpage on AMP (and reverse the process).

For the AMP page, use rel="amphtml" On the non-AMP page, and use rel="canonical" versions as tags within the.


Pay Attention to XML Sitemaps


If your website isn't native AMP and you have a native AMP site, don't include any AMP URLs into the XML sitemap. The reason is that only URLs with canonical status can be included there. Moreover, when you use rel="amphtml" like suggested in the previous paragraph, you're already providing sufficient signals to Google to find those AMP pages.


Keep Consistent Page Elements


Because you're giving directions to search engines about the various versions of content (e.g., AMP and non-AMP), You can make parts of code that are the same across all platforms. This is the case for hreflang, H1 tags alt texts for pictures and structured information.


Pay Attention to Structured Data


When we talk about the use of structured data, it's vital to keep in mind that when you combine it with AMP, it could give you many more chances to create high-quality results. There's a higher chance of this happening with factual information and structured files, resulting in a show with the host carousel or a more rounded result that includes the headline and bigger images.


The benefits of this could be reduced the benefits will be diminished after Core Web Vitals, as both AMP, as well as non-AMP pages, could be featured at the front of the news carousel, which is based on the on-page experience metrics.


Is AMP Worth It?


This brings us to our final question: should you be making use of AMP pages? It all depends on the accessibility of both external and internal sources and how it could alter in the near future. It also depends on the amount of material you have available and what format it is. (This isn't an article on SEO without mentioning "it will depend"!)


If you have AMP for news and publisher content, it's logical to use it until you can learn more details about Core Web Vitals' impact. There is a good chance that non-AMP websites will begin to pop up; this would be an excellent time to reconsider your position regarding AMP.


The bottom line is that speed is essential. If you're confident your capacity and time to continuously make enhancements to your elements to meet what is required by the Core Web Vitals requirements, it is your choice to choose which path to follow.


How to Check Your AMP Pages using Semrush


 Site Audit Tool makes sure that your AMP pages are operating precisely as they ought to. Our Site Audit checks over 40 of the most frequent issues that affect AMP. This includes:


  • AMP HTML issues

  • Style and Layout problems

  • AMP issues with templating


You can utilize Semrush's Site Audit Tool in conjunction with an enterprise plan to see the complete list of AMP-related issues that affect your domain. 


Additional AMP Testing Tools and Resources


For developers who are limited by their time for development and a small budget to tackle issues like the largest Contentful Paint (LCP), AMP does offer a viable solution to the speed of mobile pages.

There are a few valuable tools that should be mentioned before closing. You'll need to make use of these if you're using (or considering using) Amplification Methods:


AMP Test Tool --

AMP status report --

Rich Results Test Tool --


Are you currently using AMP on your site? 

Are you considering removing using AMP in 2021 because of Core Web Vitals?


We'd love to know details about what you're planning to do and the way AMP can benefit you. As Inbounderz India we support you to get work done.