From Logo Design to Brand Legacy: How Building A Brand Identity Helps In The Long Run

When someone says Audi, what’s the first thing that comes to your mind? Those four interconnected circles, right? 

Or when someone says Starbucks, do you imagine the brand’s name or that green and white siren with a star on her head? 

There is one thing that is common about successful brands, and that is iconic logos. 

From fashion to tech to social media, if you want your business to have that everlasting impression, your logo has to be memorable. 

Now, a good logo doesn’t necessarily translate to a groundbreaking masterpiece. The most memorable logos are the simplest. Like? Apple, Nike, Facebook, Dove, and more. 

So, What Are The Elements Of A Good Logo?

A logo is more than just a creative symbol that you are using as the face of your brand. In 2024, logo development and branding go hand in hand. So, to have a good brand strategy, you first need to come up with a logo design that aligns with your brand’s image. 

But apart from that, here are some fundamentals of the logo designing process. 

1. Keep it simple: For brand logos, less is often more. 
2. Make it relevant: The logo should reflect your brand's identity, values, and target audience. 
3. Memorability is a must: Your brand’s logo should be easy to remember yet distinctive. 
4. Pick timeless designs: Having a classic design is always better than changing it every five years. 
5. Typography should match: The font style should complement the logo's overall message and be legible.
6. Pick the right colors: Colors evoke emotions, so picking colors that align with your brand motto is crucial. 

Good logo vs. Bad logo 

The Power of Logos

If your question is how to develop a strong brand identity, your answer begins with a good brand logo. 

Visual identity is a part of brand identity and the logo is the centerpiece of a brand’s visual identity. 

It's the visual anchor that ties together all other design elements like color palettes, typography, and imagery. A strong logo ensures consistency across all marketing materials, from business cards to billboards, reinforcing brand recognition.

Here are some ways the logo influences people.

• It creates brand recognition.
• Logos evoke emotions. I.e.- a soft, rounded logo might convey friendliness (Pinterest), while a sharp, angular logo could suggest power and authority (Tesla).
• A professional and well-designed logo builds trust.
• Good logos communicate your brand’s core values.
• Well-designed logos can even enhance your brand perception and prestige, i.e- Porsche. 

Other Elements Than Logo That Build A Brand 

While the logo is the centerpiece, it is not the entirety of building a brand. Other important elements contribute to brand development, as well. 

Consistent Brand Visuals 

Source 

Consistent brand visuals ensure a unified brand experience across all touchpoints, which is crucial for a sustainable brand strategy. The elements of creating consistent brand visuals include-

• Color palette
• Typography
• Imagery
• Layout design 

Storytelling 

Most successful brands don’t sell products; they sell aspirations and beliefs. So, to make your brand aspirational or desired, strong storytelling is a must. 

By sharing your brand's history, values, and mission through engaging stories, you can create a deeper connection with your customers. 

Besides, the more you connect with your audience, the stronger their loyalty and brand advocacy will be. 

Brand Advocates 

Brand advocates are your most enthusiastic customers who become promoters of your brand. They share their positive experiences with others, influencing purchasing decisions.

To build brand advocacy, you need to focus on several things.

1. Exceptional quality and customer experience,
2. Good customer engagement,
3. Recognizing and rewarding.

Logo Is Important, But Branding And Strategy Building Goes Beyond It

In the case of building a brand and legacy, the logo is just the tip of the iceberg. While it serves as a visual representation of your brand, branding itself is much more than that.

The importance of Branding is connected to creating a unique experience for customers. It involves crafting a persuasive brand story, building strong relationships, and delivering exceptional products or services. 

So, when your focus is on brand building, make a good logo, for sure! But also don’t forget about the rest. 

Are You Ready To Build Your Brand’s Legacy?

That was our checklist of what you need to build a brand and a brand legacy. Feel free to use it with your own twist to create your unique brand marketing plan. 

Every business, be it small, medium, or large, needs branding to outshine its competition, and get that competitive edge.

But we also know that things are often easier said than done (especially when it comes to creative tasks like branding marketing). 

So, if you’re unsure about how to create a brand message or are stuck in any stage of your brand-building process, we will be more than happy to help you! 

Just drop your query, and our team will get back to you with solutions in no time.