The Future Of Omnichannel Marketing: Trends To Watch In 2025

Did you know that in 2024, a whopping 74% of shoppers are influenced by social networks when it comes to making purchase decisions, and 40% of people are more likely to spend more than planned when they are given a personalized shopping experience? Well, this is exactly what omnichannel marketing offers. 

Omnichannel marketing is a strategic approach that delivers a seamless and consistent customer experience across all channels, from your brick-and-mortar store to your website, social media, and email. Omnichannel is about creating a unified brand identity that resonates with your customers, regardless of where they interact with your business.

So, it is fair to say that omnichannel marketing is no longer a luxury but a necessity. Let’s look at some omnichannel marketing trends in 2025. 

Table 1: Difference between traditional marketing and omnichannel marketing

Trend 1: Increased Use of Artificial Intelligence (AI)

AI algorithms can analyze huge volumes of customer data in minutes to offer tailored product suggestions, helping create a more personalized and targeted shopping experience. This makes the entire omnichannel marketing process more efficient and accurate.  Plus, AI-powered chatbots provide instant customer support and answer queries, making their buyer’s journey smoother. 

Besides, AI can identify upselling and cross-selling opportunities, which every marketer wants. Currently, the omnichannel marketing strategies that leverage AI use a mix of components, like GANs, LLMs, diffusion models, and natural language processing (NLP) to generate unique results. However, the complexity and expenses of using these can become a challenge for many. 

Trend 2: Greater Focus on Personalization

With so many ads appearing with every scroll on social media, it is only getting more and more difficult to grab the attention of your target audience. However, with personalized omnichannel marketing, you can appear just in front of the right people. It not only increases the chances of sales but saves a lot of your marketing budget. 

To personalize your omnichannel approach, you need to gather information on customer demographics, purchase history and preferences and then segment them based on that. You can then use AI-powered tools to analyze customer data, predict behaviour, and create tailored messages and product recommendations based on that. 

This can significantly boost customer engagement and conversion rates; however, be mindful of data privacy concerns. 

Trend 3: The Rise of Voice Search

In 2025, it is expected that AI-powered voice assistants will enable customers to shop hands-free. Instead of typing their search queries, users will use natural voice commands to search products and get answers to their queries. 

For example, this February Amazon announced their voice-controlled shopping assistant, named Rufus. This will assist users in going through Amazon’s products, answering shopping queries, giving recommendations, and many other things. 

Being one of the biggest trendsetters of e-commerce, it is expected that once users get the taste of this technology, they will expect it on other platforms, turning it into a trend in 2025.  

To optimize your content for search, you need to include more NLP keywords that consumers will likely use when speaking. You can then use schema markup to help search engines understand your content and provide more relevant results. If you have a physical store, ensure your business is optimized for local search. Along with that, consider integrating voice search into your website, mobile app, or social media channels.

Currently, implementing voice search can be technically challenging as it requires collecting and analyzing the voice data of your users, and the technology is still in the primitive stage. 

Trend 4: The Growing Importance of Social Commerce

Social commerce is the integration of shopping experiences into social media platforms. It allows consumers to discover, purchase, and share products directly within their favourite social networks. Social e-commerce is gaining popularity as it is giving users a more seamless experience as they can simultaneously browse products, read reviews, and make purchases without leaving the social media platform.

Besides, there are additional perks like using social media influencers to drive sales and leveraging user-generated content to build trust and community. 

To implement social e-commerce, you need to start by allowing customers to purchase products directly from your social media posts. Nowadays, most major platforms like Meta, Snapchat, TikTok, and YouTube have this feature. You can then collaborate with social media influencers who align with your brand values to promote your products. To ensure a seamless shopping experience, you can also integrate your social media with your e-commerce platform. 

Some examples of omnichannel marketing that use social e-commerce are Sephora and Nike. They have successfully implemented Instagram Shopping to drive sales. However, it is worth mentioning that different social media platforms have varying capabilities for social commerce, and social media algorithms can impact the visibility of your posts and products and overall omnichannel strategy. 

Trend 5: The Continued Growth of Mobile Marketing

Omnichannel in marketing is incomplete without mobile marketing, as smartphones are the devices where people spend most of their screen time. So, mobile marketing is essential for reaching customers wherever they are and providing a seamless omnichannel experience.

To create a mobile-first omnichannel experience, you first need to ensure that your website is responsive and easy to navigate on mobile devices. Or you can consider creating a mobile app to provide a more personalized and engaging experience. To stay connected with the audience, leverage SMS marketing, mobile push notifications, and mobile-optimized social media campaigns.

One successful example of mobile marketing is Amazon’s Prime Video. Prime Video’s mobile app allows users to stream movies and TV shows on the go.

However, SMEs might face challenges with device fragmentation (developing apps for both Android and iOS), optimization for smaller screens (app fitting all screen ratios) and creating mobile-friendly content that is crisp and engaging. 

The Bottom Line Is

As we explored some upcoming trends and examples of omnichannel, it became more and more evident how omnichannel strategy is becoming the need of the hour. It's a necessity for businesses looking to thrive in today's competitive landscape. By delivering a seamless and consistent customer experience across all channels, you can increase customer satisfaction and boost sales and revenue while improving your brand reputation. 

If you are planning to adapt to omnichannel marketing but worrying about execution, contact us for expert guidance and implementation. Our team can help you develop a tailored strategy that will work best for your business and target audience.